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DTSTART;TZID=America/New_York:20191205T150000
DTEND;TZID=America/New_York:20191205T160000
DTSTAMP:20260428T175618
CREATED:20191114T192948Z
LAST-MODIFIED:20191202T151224Z
UID:18398-1575558000-1575561600@coe.northeastern.edu
SUMMARY:Planned and Unintended Consequences of  Environmental Change: COE Distinguished Seminar
DESCRIPTION:Planned and Unintended Consequences of Environmental Change\nSeizing Science to Meet 21st Century Engineering Challenges\nThe 2019 Northeastern University College of Engineering \nDistinguished Seminar\nHosted by the Department of Civil and Environmental Engineering \nwith Dr. Ana Barros\, Edmund T. Pratt Jr. School Professor of Civil and Environmental Engineering\, Duke University \n  \nABSTRACT: On the 50th anniversary of the National Environmental Policy Act\, we revisit the Environmental Impact Assessment (EIA) process in the light of recent advances in our understanding of complex environmental systems. \nIn  particular\, research will be presented that investigates the emergent space-time organization of water cycle processes by climate\, topography\, landform\, and  land-cover in the Andes and in the Amazon basin which in turn determines regional freshwater supplies\, material fluxes\, and extreme events. The results show that small-scale anthropocentric land-use change (mining\, agriculture\, and others) can impact the viability of macro-engineering projects (e.g. dam construction) and lead to continental-scale environmental change. Examples of engineering projects over CONUS will be reviewed emphasizing the differences between evidence of impacts (planned consequences) and evidence of feedbacks including long–range dependencies (unintended consequences). Finally\, we argue that EIA tools need to be expanded and updated to incorporate the most recent science and modeling capabilities (e.g. Earth System Models). \nFurther\, the case is made to link the EIA and the engineering project development processes is necessary to achieve adaptation\, sustainability and resilience needs of coupled human-natural systems in a changing climate. \nBio: Dr. Ana P. Barros is the Edmund T. Pratt\, Jr. School Professor of Civil and Environmental Engineering at Duke University. Her primary research interests are in Hydrology\, Hydrometeorology and Environmental Physics with a focus on water-cycle processes in regions of complex terrain\, remote sensing of the environment\, and predictability and risk assessment of extreme events. Her research relies on intensive field and laboratory experiments\, large–scale computational modeling\, nonlinear data analysis and environmental informatics. Prof. Barros has served in multiple national committees over the years\, such as the Space Studies Board of the National Research Council\, the Water Science and Technology Board\, the Board of Atmospheric Sciences and Climate\, and the US National Committee for the International Hydrology Program (IHP) of the UNESCO. She was a Senior Fellow at the Energy and Climate Partnership of the Americas (ECPA) 2011-2015\, and she is a founding member of the ASCE committee on Climate Change and Adaptation. Currently\, Dr. Barros is Chair of Atmospheric and Hydrospheric Sciences at AAAS\, and President-Elect of the Hydrology Section of AGU. \nPlease arrive early for seating.
URL:https://coe.northeastern.edu/event/planned-and-unintended-consequences-of-environmental-change-coe-distinguished-seminar/
LOCATION:103 Churchill\, 103 Churchill Hall\, 360 Huntington Ave\, Boston\, MA\, 02115\, United States
ORGANIZER;CN="Civil & Environmental Engineering":MAILTO:civilinfo@coe.neu.edu
GEO:42.3387735;-71.0889235
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DTSTART;TZID=America/New_York:20191205T180000
DTEND;TZID=America/New_York:20191205T193000
DTSTAMP:20260428T175618
CREATED:20191125T180715Z
LAST-MODIFIED:20191125T180715Z
UID:18568-1575568800-1575574200@coe.northeastern.edu
SUMMARY:Digital Marketing Strategy and Analytics Workshop with Dr. Jane Gu
DESCRIPTION:Dr. Jane Gu will lead a structured workshop: Digital Marketing Strategy and Analytics on Thursday\, December 5th from 6:00 PM-7:30 PM in Raytheon Amphitheater. Jane Gu obtained her Ph.D. degree from NYU’s Stern School of Business and is now an Associate Professor of Marketing at the University of Connecticut. She has taught digital marketing classes at the undergraduate\, MBA\, and executive levels at the University of Connecticut. \nThe Digital Marketing Strategy and Analytics workshop introduces key metrics to measure firm performance in online marketing and social media. There will also be a discussion on how to use such analytics to aid the firm’s design of digital marketing strategies. A brief case study is included to provide attendants hands-on experience. Students will gain a better understanding of how to apply digital marketing strategies to a career in business\, as well as engineering. Please bring your laptop and ensure that it is fully charged before the workshop. You will need it for analysis in order to understand digital marketing better based on Professor Gu’s case study. \nPlease check the attached flyer and RSVP here.
URL:https://coe.northeastern.edu/event/digital-marketing-strategy-and-analytics-workshop-with-dr-jane-gu/
LOCATION:Raytheon Amphitheater (240 Egan)\, 360 Huntington Ave\, 240 Egan\, Boston\, MA\, 02115\, United States
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