Digital Marketing Strategy and Analytics Workshop with Dr. Jane Gu

Dr. Jane Gu will lead a structured workshop: Digital Marketing Strategy and Analytics on Thursday, December 5th from 6:00 PM-7:30 PM in Raytheon Amphitheater. Jane Gu obtained her Ph.D. degree from NYU’s Stern School of Business and is now an Associate Professor of Marketing at the University of Connecticut. She has taught digital marketing classes at the undergraduate, MBA, and executive levels at the University of Connecticut.

The Digital Marketing Strategy and Analytics workshop introduces key metrics to measure firm performance in online marketing and social media. There will also be a discussion on how to use such analytics to aid the firm’s design of digital marketing strategies. A brief case study is included to provide attendants hands-on experience. Students will gain a better understanding of how to apply digital marketing strategies to a career in business, as well as engineering. Please bring your laptop and ensure that it is fully charged before the workshop. You will need it for analysis in order to understand digital marketing better based on Professor Gu’s case study.

Please check the attached flyer and RSVP here.