Galante Program Seminar Series

Please join the Galante Engineering Business Program in welcoming Jane Gu (LinkedIn), Associate Professor of Marketing at the University of Connecticut, as part of the Galante Seminar Series designed to deliver guided topical discussions, inspiring stories, and engaging workshops.

Professor Gu is an Associate Professor of Marketing at the University of Connecticut with 10+ years of experience researching and teaching Digital Marketing & Analytics, Behavioral Economics, Competitive Marketing Strategies, and more. For her seminar, Professor Gu will present on digital analytics in marketing, and will also discuss the application of artificial intelligence in marketing analytics before ultimately facilitating exposure to real-world cases of business analytics via a script analysis workshopping activity.

Professor Jane Gu obtained a PhD in Marketing from NYU, Stern School of Business. Professor Gu’s research focuses on investigating how consumers gather information and make purchase decisions in digital environments and how marketers effectively devise digital strategies to cope with such consumer behaviors. Professor Gu has published in leading marketing and other business journals, including the Journal of Marketing Research, Management Science, Marketing Science, Information Systems Research, and Management Information Systems Quarterly.

Professor Gu has taught at the undergraduate and MBA level including courses in Marketing Strategy, Marketing Management, Marketing Research, International Marketing, and New Media Marketing.

This event will take place Thursday, September 21st from 6:30-8:00 pm in Egan Research Center room 440, with business formal attire required. To RSVP for the event, please complete the Forms survey and afterward, you will receive a calendar invitation confirming your attendance. You may also reach out to via email to announce your attendance and follow with any questions.